Once Upon A Time…

in the magical aisles of a bookstore…

our paths crossed. Alyssa &Natalie, two bookworms with big dreams and even bigger hearts, instantly clicked over our shared love for all things literary.

Fast forward to today, and our dream is alive and thriving! You can now find us at our cozy pop-up shop nestled within the heart of downtown Pomona, right inside the wonderful Cafe Con Libros bookstore.

Here, we’re not just selling books; we’re creating a space where magic happens. Picture this: sipping on a steaming cup of coffee expertly brewed by our resident barista, surrounded by shelves filled stories waiting to be explored. It’s more than a shop—it’s a haven for book lovers, a place where connections are made, and dreams take flight.

From hosting intimate author events to brainstorming creative workshops and everything in between, our little corner is buzzing with excitement and community spirit. So come on over, grab a book, and let’s write the next chapter of our story together—one filled with laughter, learning, and the timeless magic of literature!

Meet Our Founders

Natalie Sierra

Natalie (she/they) is a 100 Books Club, Scholastic Book Fair veteran. With over 10 years’ experience in the indie publishing industry, and 5 years in the corporate marketing world, Natalie decided to bring her passion for literature back to her community. You can keep up to date with everything Natalie is up to through the website, newsletter, and on Instagram @portablemagicpomona or @pandorademise

Meet Our Founders

Alyssa G. Morales

Alyssa (she/her) is a publishing professional who has spent years in various roles in the industry. She is a writer, a reader, an actor and an artist in her heart and soul. Alyssa has always wanted to create a space where all people feel safe and comfortable to exist as themselves. She hopes to be able to one day give that to her community.


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